A digital transformation strategy for business

Digital transformation can seem an abstract term. It encompasses complex processes that represent a significant cultural shift in the workplace. Many businesses find that they understand the importance of digital for the future. Still, they may fixate on digital processes and programmes ahead of thinking about a strategy for transformation. Thinking of it as a strategy that evolves your current business practices can help concentrate the idea.

Read on for tips on developing a digital-first strategy that is right for your business.

Digital disruption

Transformation can never be static, and in the fast-moving pace of our lives, new technologies develop all the time. The Covid-19 pandemic has meant spending more time than ever online and conducting our business procedures almost entirely digitally. Digital disruption is nothing new to business; our lives have been shifting more toward the digital over the last two decades. Some traditional business models have had to change beyond recognition or have disappeared completely, and new business models have emerged in their place. The winners are companies such as Amazon and Google, but spare a thought for the publishers, camera manufacturers and map producers.

We should all be aware of the technological curves that might eventually disrupt our industries. 

Digital Evolution for your business is less about implementing one software that will instantly increase productivity; it is more about focusing on and changing how teams work together and acquiring the digital transformation tools that best support strategic goals.

What goes into a digital-first business strategy? 

Connectivity 

Running a digital-first business can place heavy demands on connectivity. It is the foundation of all business processes. Choosing high-speed internet services like Leased Line or FTTP (Fibre to the Premise) is necessary for ensuring that you prepare your business for digital transformation. Our increasing mobility around where we actually ‘do’ our work, especially in the pandemic/post-pandemic world, means that considering the advantages that home connectivity and 5G bring to your business is essential.

Cloud Computing 

Cloud computing refers to the shift away from on-site servers to cloud-based versions, which can facilitate cloud services. You can host everything from your CRM and phone systems to your data backup and recovery in the cloud. Less reliance on premises-based systems means that your business can be agile and robust in the face of many challenges. When Covid-19 resulted in lockdown, companies that had adopted a digital-first strategy found that they could operate remotely much more seamlessly than those who had not. Cloud servers such as Microsoft’s Azure boast top-level security, meaning that you can be safe knowing that your data is protected. Azure’s scalability means that you can truly tailor it to your business requirements. 

Collaboration Tools

When every employee is meaningfully involved in achieving a shared vision, building trust, and promoting transparency and engagement come easy. Optimise collaboration with cloud communication packages such as Microsoft 365 TeamsBusiness Voice, and Horizon VoIP solutions, including Collaborate. In today’s digital-first world, businesses need to be able to respond to customers quickly and ensure that employees can handle a constant flow of queries across multiple channels. Collaboration tools that enable internal and external calls, messages, emails, conference calls, webinars, and presentations can achieve digital transformation. One software can perform all these tasks: truly unifying your communications.    

Mobile

Customers expect ease, great user experiences, and convenience from your business more than ever before. More than half of all web traffic comes from mobile devices, so you should optimise your website and your communications to customers for mobile devices.

IT Managed Services

With all this reliance on cloud computing and communication, businesses that outsource their IT ensure that they can follow through on a digital transformation strategy. Most important in your considerations is the support you have for backup and recovery. Cybersecurity threats are on the rise, bringing increasingly sophisticated threats to our company data each year. Prioritising security in your digital transformation plans ensures any bumps in the road are dealt with quickly and efficiently

An evolving digital transformation strategy 

The main thing to takeaway is that digital transformation is not the type of project that has an end date. As technology evolves, so too must a business adapt and change. It is a fundamental change in how companies deliver value to their customers by providing a better service and customer experience. Streamlining your IT, infrastructure, and communication packages ensure that you can quickly adapt digital practices and save money.

Fill out a form here if you want to discuss how we can add value and help your business with digital transformation. 

You can also call us on 0333 240 1824 or email hello@soconnect.co.uk

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