Top IT Trends for 2024

If 2023 taught us anything, it’s that keeping a finger on the pulse of technology is more crucial than ever. In the last year, we’ve witnessed remarkable advancements in artificial intelligence, cybersecurity enhancements, and expansive growth in cloud technologies. For businesses, staying abreast of these evolving technology trends is critical for strategic growth and competitiveness. 

Read on as we discuss the critical IT trends we think 2024 has in store for us. Let’s unpack these trends and understand how they might impact your business in the new year.

Greater adoption of AI and Machine Learning 

You’d have to have been living under a rock to not notice AI in 2023. Everyone is still talking about Generative AI. More of us have come to understand that Artificial Intelligence (AI) and Machine Learning (ML) are no longer futuristic concepts, so in 2024, it looks like they will be imperative for businesses seeking a competitive edge. 

The real change will lie in how businesses will apply AI and ML.

It’s no longer just about automating routine tasks. We’re looking at a more sophisticated integration where AI-driven insights shape strategic decisions and drive operational efficiencies. Microsoft’s CoPilot promises to do this and more. 

A Sharp Increase in Social Engineering Attacks

The landscape of cybersecurity threats has witnessed a significant shift, and in 2024, the rise of social engineering attacks is set to be more pronounced than ever. These sophisticated attacks, which manipulate individuals into divulging confidential information, have become increasingly prevalent and complex. The tactics have evolved from simple phishing emails to more intricate schemes involving deep fakes, personalised scams, and exploiting human psychology across various communication platforms.

This trend necessitates heightened vigilance and a proactive approach to security training for staff. It’s essential to regularly educate and update employees about the latest forms of social engineering attacks. Businesses must also invest in advanced threat detection systems that can identify and neutralise these threats before they cause harm. 

More Focus on Zero Trust Models

In response to the escalating threat landscape, including the surge in social engineering attacks, there’s a renewed focus on implementing Zero Trust models. The “never trust, always verify” principle has never been more relevant. Zero Trust architecture is centred around the belief that threats can exist outside and inside the network. Therefore, every access request, regardless of its origin, must be thoroughly verified before granting access.

This approach marks a departure from traditional security models focussing on external threats. In 2024, we see businesses rapidly adopting zero-trust frameworks to ensure comprehensive security. It means strict user verification, micro-segmentation of networks, and deploying security measures encompassing data, applications, and endpoints. In practice, this means investing in technologies and protocols that support this model, such as multi-factor authentication, identity and access management (IAM) solutions, and advanced endpoint security.

Sustainable Tech for the Future

Sustainable technology will continue to take centre stage in 2024 as countries and corporations work to meet net-zero commitments. Embracing sustainable tech practices can lead to cost savings and a stronger brand image. From energy-efficient data centres to eco-friendly devices, how is your business contributing to a greener future?

The path to sustainable tech is not without challenges. These include ethical sourcing of materials, adapting infrastructure to new consumer habits like electric vehicle usage, and ensuring equitable access to green technologies across various communities. 

Next Steps

Adapting to these technology trends is not just about adopting new tools; it’s about cultivating a culture of innovation and forward-thinking. Remember, technology is a journey, not a destination. 

At SoConnect, we make it our business to align our services with your unique company culture, ethos, and goals. If you’d like to learn more, check out some of our resources, fill out a form here, call us at 03332401824, or email   

Stay curious, stay informed, and, most importantly, stay ahead of the curve.😊

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